Hey, I’m Susie, a natural ingredient lover from West Texas! After losing my aunt to breast cancer at 32 and facing my own health scares, I started questioning what I was putting on my body every day. Conventional deodorants? Full of chemicals. Most "natural" brands? Not so natural and didn’t work for me.

So, I decided to make my own! With my background in natural beauty, I crafted a vegan deodorant that’s genuinely clean and actually works. That’s how SoulDeo was born—a brand committed to transparency as well as effective, and safe products. In May 2023, we expanded into the US, and I couldn’t be prouder to share our journey with you.